02 / OPTIMIC EXPERTISE

Server-side tracking

Better signals. Stronger foundations.

Bring more control to the way your business collects and shares measurement data. We design server-side implementations around your existing stack, consent requirements and marketing goals.

Discuss your project

HOW WE HELP

Expertise, put to work.

Architecture & setup

Plan and configure a server-side tagging environment using server Google Tag Manager, Stape or Hardal.

Marketing integrations

Connect Google Ads and Meta Conversions API, with event mapping and deduplication between browser and server.

Quality & monitoring

Validate requests, consent handling and event delivery. Document the implementation and monitoring workflow.

What you take away

A tested server-side setup that improves control over data collection and event delivery.

FROM THE FIELD

See this in practice.

Optimic implemented Hardal’s Meta Conversions API for Millenicom, expanding tracked lead conversions beyond pixel-only measurement.

Read the Millenicom story →

LET’S BUILD WHAT’S NEXT

Your next chapter
starts with
better data.

Tell us where you are and where you want to go.
We’ll help you connect the dots.

growth@optimic.co

A conversation first. A tailored proposal next.