03 / OPTIMIC EXPERTISE

Product analytics

Know what makes customers stay.

Understand how people actually use your product. We connect meaningful product events to the funnels, cohorts and journeys that help your team decide what to improve.

Discuss your project

HOW WE HELP

Expertise, put to work.

Event taxonomy & identity

Define a maintainable event structure, user properties and identity approach across your product.

Implementation & validation

Implement or audit Mixpanel, Amplitude and Segment, working with your developers to verify data quality.

Funnels, cohorts & retention

Build focused analyses that uncover activation friction, engagement patterns and opportunities to improve retention.

What you take away

A reliable product analytics workspace and shared definitions your product, growth and leadership teams can use.

LET’S BUILD WHAT’S NEXT

Your next chapter
starts with
better data.

Tell us where you are and where you want to go.
We’ll help you connect the dots.

growth@optimic.co

A conversation first. A tailored proposal next.