Audit
We audit your analytics, data quality and growth setup against your business goals. The gaps and opportunities we uncover shape a practical roadmap.
We turn complex data into your next competitive advantage. From the first event tracked to your next winning experiment.
Trusted by ambitious teams.
From a solid measurement foundation to a culture of experimentation. The expertise you need, exactly where you need it.
Understand every step of your customer journey with accurate, connected web and app measurement.
Build a resilient measurement infrastructure with server-side tagging and marketing platform integrations.
Find the moments that drive activation, engagement and retention. Turn product behavior into clear priorities.
Connect remarketing and conversion signals across Meta, Google Ads, TikTok and more, including server-side Conversions API.
Run meaningful A/B tests and feature flags that turn research into measurable improvements.
Bring your marketing and business data together in dashboards that make the next decision easier.
Connect consent choices to your measurement tools with thoughtful CMP and Consent Mode implementation.
We work as an extension of your team.
Hands-on, curious, and invested in what happens next.
We audit your analytics, data quality and growth setup against your business goals. The gaps and opportunities we uncover shape a practical roadmap.
We connect your tools, validate data across channels and document the setup. Your team gets a reliable measurement foundation and clear ownership of every signal.
We study journeys, prioritize opportunities and run focused experiments. Each result becomes a shared learning that informs the next decision and iteration.
For Millenicom, Optimic implemented Hardal’s Meta Conversions API with server-side lead tracking and enhanced customer matching. The result was a clearer view of campaign performance.
Explore the Millenicom storyFrom ecommerce and finance to technology and healthcare, we help teams get more from their data.














From the day we started working together, Optimic positioned themselves as part of our team, guiding us through web analytics and integrations. Their commitment to staying current in their field and their proactive approach always made us feel safe working with them. I’d like to thank Esad and his team for their solution-oriented, objective approach and for the genuine passion they bring to their work.

Optimic transformed how we track and understand our marketing performance at Fast Panda. They implemented a fully WHMCS-compatible integration across Google Analytics 4, Google Ads, and Facebook Pixel, including robust server-side tracking for our sales and payment/invoice status, which had always been a tricky problem for us to solve accurately. Their team’s attention to data accuracy and technical depth gave us confidence that our conversion data actually reflects reality.
Working with Optimic as our Mixpanel consultant has been a great experience. They’re extremely organized and document everything thoroughly, which made the whole engagement easy to follow. Before starting any work, they took the time to really understand our needs and came back with a detailed, well-thought-out plan. They were always available and easy to reach whenever we had questions or needed guidance. Most importantly, they delivered exactly what they were asked to do.

I had a chance to work with Esad when building the growth culture in Pegasus. He is a user focused individual who keeps the customer at the heart of everything we do, while having strong commercial awareness. He always bases his decisions on facts rather than opinions, a very data-driven person. He has a Growth Mindset, an obsession with achieving growth. Additionally, he is naturally curious, innovative, extremely creative and constantly looking for ways to tweak and optimize.
Optimic was very professional and responsive. They were given a very short window to implement some very complex DOM scraping and came in on time and within budget. They produced excellent work with clean light code, and even provided some valuable advice along the way.
Optimic is spectacular in both his breadth and depth of knowledge. Optimic is an excellent communicator including both written and presentation skills. We hire them as often as we can and they are top of mind anytime we have work that falls into their wheelhouse.
Optimic is very knowledgeable about Google analytics and made significant improvements in my analytics performance! They are very easy to work with and provides lots of detail and explanation for their work.
Out standing work from Optimic, I have tried many and many upwork developers and to be honest Optimic is the best. Optimic delivered agreed points + extra work in no time, they are very professional and knowledgable of what they are doing, we will work again for sure.
We have hired Optimic several times and will continue to do so! They constantly over-deliver and their work is outstanding. They point out great ideas to push our goals forward and we will continue to hire Optimic whenever possible.
Optimic is professional, reliable, and most importantly knows the stuff. I’m not well versed in implementing analytics onto my website so I appreciate him taking the time to explain certain technicalities and options for my site. I would definitely recommend Optimic!
Optimic provided excellent CRO recommendations in a timely manner. Our team was very impressed with both the recommendations and the detailed format in which they were presented.
We keep our client list deliberately short. Fewer engagements means senior people on every project, real ownership, and work we’re proud to put our name on.
13+ yrsThirteen years of turning messy data into clear calls.
From ecommerce and airlines to insurance and media, in agencies, startups and now his own consultancy. Esad founded Optimic with a single obsession: that every client ends up genuinely glad they picked us.
10 yrsFour years in banking, six in data, hopelessly in love with CRO.
Semra brings the team’s most corporate background. Hand her an A/B test, a messy dashboard or a tangle of numbers and she gives it back as something anyone can read at a glance.
7 yrsTurning data into better experiences
Selime has spent the last 7 years bringing data and design together. She digs into user behavior, looks for what’s behind the numbers, and uses Figma to turn data into better experiences. You might find her mumbling, “I’ll just make a quick prototype.”
5 yrsThe one who makes the tracking actually work.
Naz moved into data after two years in the corporate world and never looked back. GA4, BigQuery, dataLayer design, server-side GTM and Firebase tracking are all home turf.
Tell us where you are and where you want to go.
We’ll help you connect the dots.